Custom GPTs, GPT Builder, GPT Store…. OpenAI has huge updates

Custom GPTs, GPT Builder, GPT Store…. OpenAI has huge updates

OpenAI’s latest innovation, custom GPTs, was unveiled on Monday, marking a significant advancement for ChatGPT aficionados looking to tailor the AI assistant to unique roles or objectives.

You will create your custom GPTs

Alongside the ability for users to exchange these GPT roles, OpenAI is set to launch a GPT Store, anticipated to arrive later this month, with plans to share profits with the creative minds behind these roles.

Since the introduction of ChatGPT, there has been a steady demand for more customizable options to tailor the AI to users’ specific needs. While OpenAI responded with Custom Instructions in July, allowing for the setting of certain preferences, the community continued to call for greater control over the customization process.

The preview of the Custom GPTs interface provided by OpenAI revealed the GPT Store’s lineup, including specialized AI assistants named “Writing Coach,” “Sous Chef,” “Math Mentor,” and “Sticker Whiz.” These GPTs are crafted to support a variety of tasks, from providing writing guidance and cooking recipes to offering homework assistance and transforming concepts into custom stickers.

Custom GPTs, GPT Builder, GPT Store
Alongside the ability for users to exchange these GPT roles, OpenAI is set to launch a GPT Store (Image credit)

Prior to this, OpenAI presented a feature named “Custom Instructions,” which was reported on back in July. Through our tests, we observed that toggling between different roles was not as smooth as one might hope, typically requiring the cumbersome step of copying and pasting text from separate documents. The new GPT builder aims to refine and automate these transitions, enhancing user experience by a substantial margin.

Through social media, members of the ChatGPT community often shared prompts or Custom Instructions that worked well for a specific purpose, such as giving recipe advice or playing the role of dungeon master in a table-top RPG. Along those lines, sharing GPTs will now become socially integrated with the GPT Store, where a well-crafted role can be used by others. OpenAI says the Store will have leaderboards for popular GPTs, and eventually, GPT creators will be able to earn money based on how many people are using it.

GPT Builder will guide you through

OpenAI is taking user customization to the next level by introducing the GPT Builder, a feature that empowers users to work directly with a conversational AI model. This tool allows for the detailed definition of an AI assistant’s knowledge scope and behavior.

OpenAI Assistants API will let devs create “agent-like experiences”

The act of feeding custom GPTs with tailored prompts can significantly alter the behavior and responses of an AI language model. Navigating this customization can be complex, which is why OpenAI is facilitating the process by allowing ChatGPT to guide users through crafting their unique GPT models.

“Anyone can easily build their own GPT—no coding is required. You can make them for yourself, just for your company’s internal use, or for everyone. Creating one is as easy as starting a conversation, giving it instructions and extra knowledge, and picking what it can do, like searching the web, making images or analyzing data”


Custom GPTs are designed to be highly versatile tools in the hands of developers, as OpenAI has made it possible for these custom assistants to perform a wide range of actions by granting them API access. With this capability, Custom GPTs can not only generate imagery with the assistance of DALL-E 3 but also interact with the real world in a manner akin to ChatGPT Plugins.

Custom GPTs, GPT Builder, GPT Store
Custom GPTs, GPT Builder, GPT Store (Image credit)

OpenAI has also tailored offerings for Enterprise clients, providing the option to deploy GPTs for internal company use exclusively, ensuring that these interactions remain private. Adhering to stringent privacy standards, conversations with GPTs remain confidential and are not accessible to the GPT builders.

OpenAI Dev Day summary: ChatGPT will integrate further into daily life

If a GPT incorporates third-party APIs, it is up to the user to decide if any data is transmitted to those services. Furthermore, all GPTs are required to align with OpenAI’s comprehensive usage policies, cementing their commitment to responsible and secure AI deployment.

GPT Store will pay creators

Today’s most significant revelation from OpenAI was undoubtedly the introduction of the GPT Store. This platform is set to revolutionize the distribution of Custom GPTs, offering a centralized marketplace for users to access a variety of specialized AI models.

Custom GPTs, GPT Builder, GPT Store
Custom GPTs, GPT Builder, GPT Store (Image credit)

The long-term vision for the GPT Store includes not just the sharing and acquisition of these custom assistants but also the potential for creators to monetize their innovations.

“Starting today, you can create GPTs and share them publicly. Later this month, we’re launching the GPT Store, featuring creations by verified builders. Once in the store, GPTs become searchable and may climb the leaderboards. We will also spotlight the most useful and delightful GPTs we come across in categories like productivity, education, and “just for fun”. In the coming months, you’ll also be able to earn money based on how many people are using your GPT.”


Custom GPTs will carve a niche within the AI sphere, offering unprecedented customization. The GPT Store emerges as a game-changing marketplace, promising a future where monetization aligns with creativity.

Featured image credit: Jonathan Kemper/Unsplash

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