Find the Perfect Gift with Google Generative AI in 2023

The holiday season is here, and you might be wondering what to buy for your loved ones. You want to find something that they will love, appreciate, and remember. But with so many options and preferences, how do you choose the perfect gift?

Don’t worry, Google has you covered. With Google Generative AI, you can use the power of artificial intelligence to create and discover amazing gifts for anyone and any occasion. Whether you need a gift for your partner, your parents, your friends, or your pets, Google Generative AI can help you find it in minutes.

What is Search Generative Experience?

Search Generative Experience (SGE) is a new way to search with generative AI. It is an experimental feature to enhance the search experience by providing AI-powered overviews and follow-up questions. SGE helps you quickly find and make sense of information by generating a unique summary for some longer queries.

It also gives you pointers to explore more and ways to naturally follow up on a topic. You can also choose your preferred language to interact with SGE. SGE is currently only available in the US (English), and you can try it by opting into SGE in Search Labs. You can access Search Labs by tapping the Labs icon in the latest version of the Google app (Android or iOS) or on Chrome desktop.

Use Generative AI to Find the Best Gifts

Google Generative Ai

Google has introduced a new feature called Search Generative Experience (SGE) to make finding the perfect holiday gift easier. Now, when you search for something like “great gifts for home cooks,” you’ll see different categories to explore, such as kitchen tools, special ingredients, cooking subscriptions, and even experiences like cooking classes. You can browse through these categories and buy the products that interest you.

Using generative AI, you can narrow down gift options based on specific preferences. For example, if you’re looking for gifts for home cooks who love pasta, you’ll get more tailored suggestions. This feature helps cater to unique interests, like finding gifts for a 7-year-old who wants to be an inventor. It suggests creative and specific gift ideas, like chemistry sets or coding kits, making it easier to find the right gift.

SGE acts as a starting point to explore the web. It displays links to useful content from various websites, allowing you to click through to learn more about a product or gift category. The feature also shows more links from different sources, making it easier to discover new content. Plus, Search and Shopping ads will still appear in specific ad slots on the page.

Generate and Shop Your Dream Outfit

Google Generative Ai

Google Generative AI introducing a new way to help you add the item you have in mind directly to your shopping cart using AI-generated images for shopping. By combining image generation technology with over 35 billion product listings in Shopping Graph, Google Generative AI aim to assist you in visualizing and discovering the style you’re searching for. Soon, when you use SGE to search for clothing items, you’ll be able to generate lifelike images based on the words you type in, and easily shop for products that match those images.

For instance, let’s say you’re looking for a new winter coat, specifically a vibrant, patterned puffer jacket, but haven’t found one yet. With generative AI in Search, simply search for that style and select “Generate images” to view realistic images that match your description. If you want to tweak your search, such as changing to a colorful metallic jacket instead of a patterned one, just type that in, and you’ll see a new set of images. Once you find something you like, scroll down to find similar products that you can buy.

Try On Men’s Tops with Generative AI

Google Generative Ai

Google is introducing a cool way to use technology to help you see how clothes might look on you before you buy them. By using generative AI, they’ve created a virtual try-on tool for women’s tops, which has proven to be really popular. And now, they’re expanding this feature to include men’s tops too.

When you search for “men’s tops” using the Google app or a mobile browser (and soon on desktop) in the U.S., you’ll find results from many brands like Abercrombie, Banana Republic, J.Crew, and Under Armour. These results will have a “try-on” option. All you need to do is tap on the result, and you’ll see how that piece of clothing looks on a real model. You can choose from 40 different models with various skin tones, body shapes, heights, and sizes to find someone who looks more like you. This helps you feel more confident about what you’re thinking of buying.

Benefits of using Google Generative AI

  • Save time and effort: You don’t have to spend hours browsing through websites, catalogs, or stores to find the perfect gift. You can simply use Google Generative AI to find and buy gifts in minutes, with just a few clicks or taps.
  • Discover personalized and unique gifts: You don’t have to settle for generic or boring gifts. You can use Google Generative AI to create and discover gifts that are tailored to the interests, hobbies, personalities, and tastes of your recipients.
  • Support local and sustainable businesses: You don’t have to buy from big corporations or mass-produced products. You can use Google Generative AI to find and buy gifts that are made by local and sustainable businesses, which can help support the economy, the environment, and the society.

Frequently Asked Questions

How can SGE help me find gifts for others?

SGE can help you find gifts for others by showing you a variety of subcategories and shoppable products based on your search query. You can also use generative AI to get more specific and creative options that match your recipient’s preferences and interests.

How can I use generative AI to shop for apparel?

You can use generative AI to shop for apparel by searching for the style you want and tapping “Generate images” to see photorealistic images that match your vision.


Finding the perfect gift for your loved ones can be challenging, but not with Google Generative AI. With Google Generative AI, you can use the power of artificial intelligence to create and discover amazing gifts for anyone and any occasion.

Whether you need a gift for your partner, your parents, your friends, or your pets, Google Generative AI can help you find it in minutes. So, what are you waiting for? Try Google Generative AI today and make this holiday season the best one ever.

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