Top 10 Most Followed Instagram Accounts in 2023

Have you ever wondered what the most followed Instagram accounts are? Well, that’s a thought that can only be answered with accurate information on the number of Instagram accounts with the most followers.

Instagram has grown from a random photo-sharing app since its introduction in 2010. Over the years, the fan base has grown, making it one of the most popular social media apps. While reading this article, you surely have an Instagram account where you follow your favorite celebrities.

In this article, we’ve listed the Instagram accounts with the most followers. These accounts are selected based on real-time statistics. So, if you’ve always wanted to know which of your favorite stars has the most followers, read from the list below.

Most Followed Instagram Accounts

You will discover Instagram accounts with the most followers and net worth from the listed accounts below.

1. Instagram (@instagram)

  • Followers: 663 million
  • Net worth: $100 billion


The official Instagram account is the most followed account on Instagram. With over 600 million followers and 8000+ posts, no account comes close to it. Also, the account is used to share behind-the-scenes content.

Furthermore, it promotes new features and connects with users. The first set of pictures and videos on Instagram was posted on the official account.

You can follow from your profile to explore more posts on the official Instagram account.

2. Cristiano Ronaldo (@cristiano)

  • Followers: 610 million
  • Net worth: $500 million


Next on the list is Cristiano Ronaldo; everyone knows him as one of the greatest players ever. With over 610 million followers, Ronald’s account is the second most followed account on Instagram.

Cristiano Ronaldo plays for Saudi Arabian club Al Nassr and is the captain of the Portugal national team. One of the reasons why Cristiano Ronaldo became so popular is due to athleticism.

Also, he has been featured on the front pages of popular magazines as a model. That he also broke the record for the first human to reach 500M followers on any social media platform adds to his reputation.

3. Lionel Messi (@leomessi)

  • Followers: 492 million
  • Net worth: $600 million


Another very popular sportsperson in the world is Lionel Messi and he is known for his amazing footballing skills. Lionel Messi is an Argentinian football player in the USA for Inter Miami—also the current captain of the Argentina national team.

With over 492 million followers, Lionel Messi is the 2nd most followed person and has the 3rd most followed Instagram accounts. He is also considered the G.O.A.T of football for playing for FC Barcelona.

Lionel Messi has also appeared in different advertisements for the likes of Pepsi. Besides, his recent victory in the just concluded 2022 World Cup added to his Instagram popularity.

4. Selena Gomez (@selenagomez)

  • Followers: 430 million
  • Net worth: $800 million

Selena Gomez

Selena Gomez is also listed as one of the few individuals with the most followers on Instagram. She is an American singer, actress, businesswoman, and television producer. She gained over 430 million followers and is Instagram’s 3rd most followed person.

She was first noticed after starring in the films “Wizards of Waverly Place” and “Spring Breakers,”. Also, she has released several albums that have topped the billboards and collaborated with the likes of Rema.

While Selena Gomez is known for her role in the music industry, her relationship with Justin Bieber also increased her popularity. Lastly, she currently owns a makeup brand called Rare Beauty.

5. Kylie Jenner (@kyliejenner)

  • Followers: 398 million
  • Net worth: $700 million

Kylie Jenner

From being one of the most followed users on Instagram, Kylie Jenner is also known for being the influential type. Her account has over 398 million followers and 6,000+ posts.

Kylie Jenner is well known because she uses the platform to share her personal life, promote her products, and connect with her fans.

In addition, Kylie Jenner is the founder and owner of Kylie Cosmetics, a cosmetics company that has generated billions of dollars in revenue.

6. Dwayne Johnson (@therock)

  • Followers: 392 million
  • Net worth: $820 million

Dwayne Johnson

Undoubtedly one of the best actors of all time in Hollywood. Dwayne Johnson, popularly known as The Rock, is another Instagram personality with an active fan base. The Rock is an American actor, producer, and retired professional wrestler.

He has over 392 million followers on Instagram, making him the 6th most followed on the platform. Starring in popular franchises like Fast & Furious, Jumanji and Black Adam added more to his fame.

Dwayne Johnson is also known to be a jovial character who loves to spend time and upload videos with his daughter.

7. Ariana Grande (@arianagrande)

  • Followers: 380 million
  • Net worth: $240 million

Ariana Grande

Ariana Grande is an American singer and actress. She has released six studio albums and won two Grammy Awards. Her Instagram account has over 380 million followers, making it one of the most popular.

Her subsequent albums released in 2014, 2016 and 2018 further cemented her status as a pop icon. Besides, She is passionate about LGBTQ+ rights, women’s empowerment, and mental health awareness.

Also, she has raised funds and partnered with various organizations to support these causes. Ariana Grande has made herself a favorite among music lovers and random individuals.

8. Kim Kardashian (@kimkardashian)

  • Followers: 364 million
  • Net worth: $1.7 billion

Kim Kardashian

From the Kardashian family, Kim Kardashian is another popular figure on Instagram. She’s an American media personality, socialite, and a businesswoman. Her popularity came from the reality TV series “Keeping Up with the Kardashians”

Further, she is the founder of a clothing line called SKIMS. With over 364 million followers, she has one of the most followed accounts on Instagram.

Kim Kardashian’s interesting story also includes her time as an ex-wife to popular and legendary rapper Kanye West.

9. Beyoncé (@beyonce)

  • Followers: 318 million
  • Net worth: $540 million


Beyonce is an American singer, songwriter, and actress known for releasing popular titles. Her style of music and award nominations have made her one of the best in the game so far.

With over 318 million followers on Instagram, her account is the 9th most followed. Beyonce also holds the title of one of the most decorated Grammy nominees.

In addition, she has won over 28 Grammy Awards and collaborated with many artists. Also, she owns a personal perfume brand known as Beyonce Parfums and that has added more to her net worth.

10. Khloé Kardashian (@khloekardashian)

  • Followers: 311 million
  • Net worth: $65 million

Khloé Kardashian

Topping the charts as the 10th most followed person on Instagram. Khloe Kardashian is another popular figure with over 311 million followers on her page. She became popular in “Keeping Up with the Kardashians.”

Also, she has starred in several spinoffs like Kourtney and Khloé Take Miami, Kourtney and Khloé Take The Hamptons, and Khloé & Lamar.

Aside from having a life as a media personality, Khloe Kardashian acts as a co-founder of different clothing and perfume brands. Her net worth has ranked as one of the most successful females in the 21st century.


These are just a few of the many popular Instagram accounts out there. With so many different types of content, there’s sure to be an account for everyone. So, if you’d like to see where your favorite celebrity ranks, you should take a tour on the platform immediately.

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