YouTube AI: What It Is and How to Use It Effectively

YouTube is the world’s largest online video platform, with over 2 billion monthly active users and over 500 hours of video uploaded every minute. To manage this massive amount of content and provide a personalized and engaging experience for its users, creators, and advertisers, YouTube AI relies heavily on artificial intelligence (AI).

AI is the branch of computer science that deals with creating machines or systems that can perform tasks that normally require human intelligence, such as understanding language, recognizing images, or making decisions. In this article, we will explore what YouTube AI is, how it works, and how to use it effectively and responsibly.

What is YouTube AI?

YouTube AI is the term used to describe the various artificial intelligence features and tools that YouTube uses to enhance its video platform and provide a better experience for both creators and viewers. Some of the YouTube AI features include Content ID, Video Chapters, SmartReply, Video Quality, Super Resolution, Video Understanding, and Ads.

These features use machine learning and neural networks to perform tasks such as identifying, segmenting, enhancing, analyzing, recommending, and monetizing videos. YouTube AI is constantly evolving and experimenting with new and upcoming features, such as a conversational tool and a comment topics summarizer.

What are the YouTube AI Features 

YouTube, the pioneer of digital video streaming, is leading a transformative phase by introducing two innovative features that promise to reshape the platform’s landscape. Playables offer an immersive fusion of gaming and video content, exclusively available for YouTube Premium subscribers.

The AI-powered Comment Topics Summarized feature distills comment sections using artificial intelligence, creating a more streamlined and insightful interaction for users. This article explores how these features redefine the YouTube experience, setting the stage for a more engaging future in online entertainment.

With Playables and Comment Summaries, YouTube isn’t just a video hub anymore—it’s a dynamic space for active engagement. Whether you’re a gaming enthusiast or seeking clarity within comments, these features underscore YouTube’s dedication to enhancing your overall experience.

How to Enable YouTube AI Features on your Device?

YouTube AI features are experimental features that YouTube offers to some users, especially Premium subscribers, to test and provide feedback on new and upcoming features. These features include Content ID, Video Chapters, SmartReply, Video Quality, Super Resolution, Video Understanding, Recommendations, and Ads. You need to follow these steps:

  • Start by opening YouTube and tapping on the “You” icon located at the bottom corner of the screen.
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  • Next, click on the Settings icon positioned at the top right.
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  • Then, select “Try new features” from the options available.
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  • You’ll find a list of available features—choose and activate one. Note: You can activate only one feature at a time.
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  • Now, let’s delve deeper into the exciting world of YouTube’s AI features!

How to use YouTube Playables?

YouTube has introduced “Playables” exclusively for its Premium subscribers, merging video watching with gaming. Say goodbye to downloading games or managing multiple apps; Playables allows direct gaming within the YouTube platform. This cutting-edge feature marks a significant shift for gamers and content creators alike.

  • Begin by navigating to the homepage and locate the small icon resembling a game controller positioned at the top left corner of the screen.
  • Click on the “Playables” option once it’s visible on the page.
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  • Browse through the assortment of available games and select the one that catches your interest. Embrace the gaming experience and enjoy your chosen game within the platform!
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A comment topics summarizer extracts key themes and subjects from the comments section across various online platforms like YouTube videos, blog posts, or news articles. It serves as a valuable tool for content creators, researchers, marketers, or anyone seeking insights into audience sentiment, preferences, and feedback.

  • Choose the video you want to watch. Click on the comments section to open it.
  • Find the sorting options and opt for “Topics” to categorize comments by relevant subjects or themes.
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  • Explore comments more efficiently, allowing focus on specific discussion topics within the video’s comment section.

Frequently Asked Questions

What are the benefits of YouTube AI?

YouTube AI can offer many benefits, such as increasing access to information, education, and entertainment, fostering creativity and innovation, and creators, and advertisers.

How can I use YouTube AI effectively and responsibly? 

Leverage YouTube AI by personalizing your experience, safeguarding your data and rights as a user, engaging your audience as a creator, and measuring ad performance as an advertiser.


YouTube AI is a powerful and pervasive technology that shapes the online video landscape and culture. YouTube AI enables YouTube to provide a personalized and engaging experience for its users, creators, and advertisers, while also enhancing the quality, relevance, and diversity of the content.

Therefore, it is important to understand how YouTube AI works and how to use it wisely and ethically. We hope that this article has helped you to gain a better insight into YouTube AI and how it affects your online video experience. If you have any questions or comments, please feel free to share them below.

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