Almost anyone with a working smartphone has somewhat installed Facebook and Snapchat at one point until today. 

These two big names are some of the most popular social media platforms in the world, although catering to totally different age demographics.

The most interesting Snapchat vs Facebook users statistics is coming right up. 

Key Statistics

• Facebook is the biggest social media network with 3 billion monthly active users, while Snapchat came in 9th place with 750 million.
• 20.3% of Snapchat users are under 18 years old, while its biggest clientele or 38.9% are from the 18 to 24 age group
• The biggest percentage or 31.6% of Facebook’s user base are aged 25 to 34 years old
•  India has dominated both Facebook and Snapchat in terms of user count
• Among only 750 million users worldwide, Snapchat’s advertising reach is at an impressive 654 million 

Top Snapchat vs Facebook Users Statistics in 2024

1. Both Facebook and Snapchat Are Among the 10 Most Popular Social Networks Worldwide

Despite the fact that Facebook is installed in almost everyone’s smartphones in some countries where Snapchat remains unheard of, both platforms have impressive user bases. 

Snapchat vs Facebook users statistics from Statista shows both are among the biggest social media platforms worldwide in terms of numbers of users.

As of October 2023, Facebook is the biggest social media network with 3 billion monthly active users, while Snapchat came in 9th place with 750 million monthly active users. 

(Statista)

2. Snapchat Is Loved by Young People

With its colorful interface and fun filters, there is no denying that Snapchat is specifically designed to target young people.

By this time, it is already a known fact that the platform is the app of the “cool, young GenZs.”

According to a report from Hootsuite, 20.3% of Snapchat users are under 18 years old, while its biggest clientele or 38.9% are from the 18 to 24 age group. 

Still, millennials, or users aged 25 to 34 years old, account for nearly 23% of the platform’s population, showing a burgeoning interest, while only 3.7% of the audience are aged 50 and above. 

(Hootsuite)

3. Facebook Is Loved by Millennials

While Snapchat is for the young, Facebook appeals more to the “yuppies” or the urban professionals who have grown up browsing the platform on their desktops back in 2009. 

In a closer look at the Facebook age demographics in 2022, the biggest percentage or 31.6% of Facebook’s user base are 25 to 34 years old, a.k.a the millennial generation. 

Only 5.9% are from the 13 to 17 years old bracket, while 23.8% are from the 18 to 24 age group.

Similarly, users aged between 45 to 54 years old made up 10.5% of Facebook’s overall population in 2022. 

(Business of Apps)

4. Facebook and Snapchat Have Higher Percentages of Female Users

Both Facebook and Snapchat’s user base is dominated by female users.

In a more detailed look at Facebook, 56.8% of its users are female while only 43.2% are male.

Similarly, in Snapchat, 51.1% identify as female while 47.8% are male. 

(Business of Apps)

5. Facebook Is Most Popular in Asia Pacific While Snapchat Is Most Popular in North America 

Facebook’s largest geographical base in terms of monthly user count is the Asia Pacific.

It generated an average of 1.3 billion users from the region in 2023, while only 270 million from the US & Canada region and 409 million from Europe.

In contrast, Snapchat’s largest geographical base is North America, with 101 million of its monthly users coming from the region in 2023.

This leaves 94 million to Europe and 202 million for the rest of the world.

(Business of Apps)

6. Facebook’s Monthly Active Users from Canada and The United States Region Has Stagnated Since 2017

Facebook’s MAU in the North American territories of Canada and the United States has not moved above 200 million since 2017.

• 2017 – the platform generated 236 million Monthly Active Users in the region during the year
• 2018 – the platform generated 241 million Monthly Active Users in the region during the year
• 2019 – the platform generated 244 million Monthly Active Users in the region during the year
• 2020 – the platform generated 256 million Monthly Active Users in the region during the year
• 2021 – the platform generated 267 million Monthly Active Users in the region during the year
• 2022 – the platform generated 264 million Monthly Active Users in the region during the year
• 2023 – the platform generated 270 million Monthly Active Users in the region during the year

7. India Has the Most Facebook and Snapchat Users

With its billion population, India has dominated both Facebook and Snapchat in terms of user count.

In the current year, the country has 369 million active Facebook users and 182 million active Snapchat users.

(Data Reportal)

8. Facebook Has the Highest Number of Active Users in Many Asia Pacific Countries

Take a look at this data highlighting the countries with the most number of users.

A good number of Asia Pacific countries namely India, Philippines, Vietnam, and Thailand dominated the list as of April 2023.

1. India – the country has 369 million active Facebook users during the survey period
2. United States – the country has 186 million active Facebook users during the survey period
3. Indonesia – the country has 135 million active Facebook users during the survey period
4. Brazil – the country has 114 million active Facebook users during the survey period
5. Mexico – the country has 93 million active Facebook users during the survey period
6. Philippines – the country has 91 million active Facebook users during the survey period
7. Vietnam – the country has 75 million active Facebook users during the survey period
8. Bangladesh – the country has 54 million active Facebook users during the survey period
9. Thailand – the country has 51 million active Facebook users during the survey period
10. Egypt – the country has 47 million active Facebook users during the survey period

(Data Reportal)

9. Meanwhile, No Asia Pacific Country Topped Snapchat’s List

Most of the countries with the highest number of active Snapchat users are in Europe and the Middle East. 

1. India – the country has 182 million active Snapchat users during the survey period
2. United States – the country has 108 million active Snapchat users during the survey period
3. Pakistan – the country has 26 million active Snapchat users during the survey period
4. France – the country has 25 million active Snapchat users during the survey period
5. United Kingdom – the country has 23 million active Snapchat users during the survey period
6. Saudi Arabia – the country has 21 million active Snapchat users during the survey period
7. Germany – the country has 18 million active Snapchat users during the survey period
8. Mexico – the country has 17 million active Snapchat users during the survey period
9. Iraq – the country has 16 million active Snapchat users during the survey period
10. Egypt – the country has 15 million active Snapchat users during the survey period

(Data Reportal)

10. Despite Its Significantly Fewer User Count, Snapchat’s Advertising Reach Is at An Impressive

Among only 750 million users worldwide, Snapchat’s advertising reach is at an impressive 654 million as of the second quarter of 2023. 

In comparison, Facebook’s advertising reach is at 2.2 billion over the same period, from its humongous 3.3 million monthly active users. 

(Data Reportal)

Conclusion

Snapchat vs Facebook statistics shows valuable insights about two of the biggest social media platforms we have today. 

Although Facebook remains dominant in terms of the number of monthly users, Snapchat’s significant advertising reach makes it among the most favorite platfoms used by marketers to run campaigns.

Sources

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