As the modern world gets busier as time goes on, Google Calendar statistics can provide a clear look at just how important the tool really is.

Nowadays, many people move through busy lives filled with long to-do lists.

It can be challenging to keep track of everything between a personal and professional life.

For this resource, we’re diving into the stats behind Google Calendar and its user base.

Key Statistics

• Recent data shows that Google Calendar has over half a billion users
• Users create 50 billion events daily
• The Google Calendar application comes with a 4.4 out of 5-star rating after receiving more than 3 million reviews
• As of June 2021, Google Calendar’s mobile app revenue was $194,000 per month
• Google Calendar had roughly 4.4 million mobile app users in September 2021
• 1,161,671 live and historical websites utilize Google Calendar
• Google Calendar is used by 2.39% of the top 10,000 websites based on traffic volume
• The usage rank of Google Calendar in the U.S. among all app categories is #27
• There are an estimated 398,368 organizations currently using Google Calendar
• Google Calendar has a market share of 23.91%

Google Calendar Statistics in 2024: Judging the Book by Its Cover

You can get a pretty good idea of how Google Calendar is operating by reviewing statistical data.

These numbers don’t lie, and they show exactly where the service’s parent company, Alphabet, plans to take it moving forward.

The beta release of Google Calendar was back in 2006, and it has evolved immensely since then.

In today’s world, it’s known as an application more than anything and is capable of much more than remembering birthdays or a doctor’s appointment.

The following statistics offer a glance at Google Calendar’s current situation in its particular market.

1. Half a Billion Monthly Users

There was a time when you’d come across plenty of people who didn’t use any kind of Google product.

This isn’t the case anymore, considering how far Google has come.

Taking a look at the apps’ user base, you’ll find there are over 500 million active users on a monthly basis.

With everything being underneath the Alphabet name, Google consists of many things, but its calendar application still stands tall.

Even if smartphones and other applications offer various calendar services, many people default to Google Calendar.

You also want to take into account that it can be integrated with a broad variety of Google products.

Many users appreciate the synchronization between their Gmail accounts and Google Calendar.

It’s a reliable tool that seems to only get better with time, and its user base could very well surpass 1 billion people down the line.

(ExplodingTopics)

2. 50 Billion New Events Daily

Apps are known for making many processes very efficient and easy to use.

Google Calendar users don’t hesitate when it’s time to create a new event.

It only takes a few seconds to put one together, and most people use Google Calendar to create specific alerts.

On a daily basis, there are around 50 billion new events being created in Google Calendar.

This number is bound to fluctuate quite a bit, but it’s an excellent look at how vital the application is to many people.

At this point, it’s a vital component for many users’ personal and professional lives.

While some people are going to lead busier lives than others, Google Calendar takes the stress off managing short and long-term commitments.

50 billion events may be hard to fathom, but it isn’t so much of a stretch if the app consistently hosts over half a billion users.

(Zipdo)

3. A Highly Rated Calendar App

You can sit there and compare ratings all day, but the reality is that Google Calendar sits pretty high on the list.

On the Play Store, the Google Calendar app has accumulated over 3 million reviews.

Even with all of the varying sentiments between individual users, it boasts an average rating of 4.4 out of 5 stars.

Once again, it’s important to remember that this can easily swing one way or the other.

Considering the service has been on the market since 2006, it’s safe to assume Google knows what they’re doing with it.

Google Calendar has evolved a lot over the years, and the fact that it has adhered to user needs time and time again is a testament to why the app has such a positive rating.

When it comes to app ratings, users consider much more than just the features themselves.

Thankfully, Google Calendar hasn’t wavered yet, and users seem to be happy about it.

(Zipdo)

4. Monthly Mobile App Revenue

This figure isn’t all-encompassing, meaning Google Calendars’ total revenue includes several sources.

For this section, we’re solely focusing on revenue that stems from the Google Calendar mobile application.

It’s also important to note that this data comes from 2021 but is still seen as the most consistent information.

During that time, Google Calendar was averaging $194,000 per month from the mobile application alone.

Google doesn’t charge a subscription fee for access to calendar features, but there are revenue streams that stem from companies, schools, and many other organizations.

For example, additional calendar features are available for those who sign up for a Google Workspace account.

(Gitnux)

5. The Number of Mobile App Users

Part of what sets Google Calendar apart from the competition is its mobile application.

Users love an app that suits their needs.

Google Calendar had roughly 4.4 million mobile app users back in September of 2021.

You can assume that this number is relatively high for this particular category nowadays.

The statistic highlights how quickly the application has grown in such a short amount of time.

It can be helpful to also remember that applications like this benefit from the lockdowns during the pandemic.

More than ever, people rely on technology to stay on top of their personal and professional responsibilities.

Overall, Google Calendar has proven itself to its users throughout the years, and many of its mobile app users will likely never use another calendar.

(Gitnux)

The True Scale of Google Calendar

The statistics highlighted above offer a general over of Google Calendar, but they don’t really provide a true scope of the application’s influence.

Within its particular market, there’s plenty of competition to keep Google Calendar on its toes.

In the following sections, you’ll get a look at more nuanced statistical data points.

These primarily delve into more niche areas of the app’s success, user base, and more.

If you don’t already see the sheer scale of Google Calendar’s operation, the next few sections will be able to help.

6. Websites That Use Google Calendar

Combining both live and historical websites, there are roughly 1,161,671 websites that have or currently utilize Google Calendar.

This is made possible through the many integrations Google Calendar is known for.

Not only do people use it for personal reasons, but many use it to schedule meetings with clients and much more.

You can break down that large number into a few subcategories as well.

For example, there are 805,254 live sites using Google Calendar, and there are 356,417 historical domains that previously used the service.

Moreover, here are the percentages of the top websites in the world, based on traffic volume, that make use of Google Calendar:

• Top 10k = 2.39% (239)
• Top 100k = 1.9% (1,897)
• Top 1 million = 0.68% (6,835)

These numbers may seem small, but it’s a decent penetration rate within a fairly oversaturated market.

Make no mistake: there’s no shortage of calendar applications for both Android and iOS devices.

Even so, Google Calendar has consistently been able to shine through the noise for years.

(BuiltWith)

7. Break it Down By Country

The statistics mentioned above provide a bird’s-eye view of the matter, but it’s also interesting to see how that data is broken down by country.

Giving it a quick look, it’s immediately clear that Google Calendar is most popular in the United States. 

At this time, there are roughly 540 771 websites in the U.S. that are using Google Calendar.

The country that’s next in line doesn’t even come close, which is the U.K. at 21,505 websites.

Here’s a better look at the number of websites in various countries that are currently using Google Calendar:

Country	# of Websites Using Google Calendar
United States	540,711
United Kingdom	21,505
Brazil	17,879
Japan	14,967
Canada	14,656
Germany	12,935
India	12,785

The numbers start to dwindle quite a bit after the U.S.

It’s safe to bet that this is likely due to the early adoption rate in the U.S. since that’s Google’s headquarters.

Nevertheless, we’re looking at years after its launch, and the rest of the world is slowly but surely adopting the service as well. 

It’s surprising how low some of these numbers are, considering how long Google Calendar has been on the market.

Regardless of how popular the service may be, other regions in the world may prefer native service of their own.

(BuiltWith)

8. Google Calendar’s Audience Interests

Considering the number of people who use Google Calendar, you can assume their interests vary quite a bit.

However, many Google Calendar users are bound to be interested in similar topics related to productivity or organization.

The chart below shows some of the most popular interests and app categories for Google Calendar users.

It’s pretty evident that most Google Calendar users are interested in related topics.

Everything highlighted in the chart above goes hand in hand together in some shape or form.

Whether it’s for personal or professional reasons, you’ll find Google Calendar integrations for communications, tools, productivity, photography, and more.

(SimilarWeb)

9. Top Competitors and Market Share

While many similar services fall behind in the Collaborative Calendars category, there’s one technology that contends with Google Calendar: Wix.

While the Wix company is primarily known for its role in website building, it’s highly regarded for its calendar features as well.

The two services may be quite different, but Wix has a market share of 56.44%, while Google Calendar has 23.91%.

For a full scope of Google Calenar’s competition, review the details in the chart below.

While there’s no doubting the popularity of Google Calendar, it’s clear that many people default to Wix.

You also want to consider the number of users that merely utilize Google Calendar because they manage a website.

There’s a long list of reasons as to what leads someone to use Google Calendar over other services.

However, it may be a while before it even gets close to Wix’s market share.

This isn’t necessarily a bad thing, as Google Calendar and Wix are quite different.

Their target markets aren’t exactly the same, so some might even call this indirect competition.

Nevertheless, Google Calendar has to keep innovating to contend.

We users may not pay much attention to it, but Google Calendar, like many similar services, is in a constant battle to retain and improve user numbers.

(6Sense)

10. How Many Companies Use Google Calendar?

At this time, the most recent data shows that there are an estimated 398,368 organizations actively using Google Calendar.

Not only is the app great for personal, everyday use, but it can be very helpful in keeping a workforce organized.

This is especially true when teamwork is commonly required, as it’s vital that everyone remains on the same page.

Applications like Google Calendar can help with this in more ways than one.

It isn’t just about saving the time and date; you can also share events so that notes, updates, and even notifications are universal.

Most corporate environments move at a pretty fast pace.

Part of this has been created by the rise of technology, as much of it has made many processes much more efficient.

Due to this increase in efficiency, internal processes at work expect a much quicker response.

This is why tools like Google Calendar are so essential to the modern workplace.

(6Sense)

More Usage and Demographic Statistics

To help wrap up this article, the final statistics will be centered around more specific usage and demographical data.

You can find many statistical data points on Google Calendar, but looking at usage and demographics can show how people engaged with the service over time.

Nowadays, most people have at least heard about Google Calendar before, even if they’ve never used it.

The name speaks for itself, and there are many statistics that show just how diverse the tool’s user base is on a global scale.

11. Substantial Sharing Capabilities

Another angle that draws individuals and corporations in is the fact that a single Google Calendar can be shared with up to 75 people.

This is a great middle-ground for most projects, whether it’s managed by a single person or small to mid-sized companies.

Larger organizations may run into trouble, but projects that include more than 75 people aren’t always the norm.

This isn’t to say Google Calendar isn’t a good option for businesses with more than 75 employees; it’s simply the cap that’s imposed.

You’ll also find a variety of permission options included.

While some can manage and edit, others can simply view the calendar to stay updated.

It’s an excellent tool for working alongside the many other products and services associated with Google Workspace.

(Zipdo)

12. It’s a Necessity for Freelancers

Looking into the many different groups of people that use Google Calendar, it seems freelancers think of the service as a sheer necessity.

To explain further, Google Calendar is the second most popular scheduling tool among freelancers as a whole.

This is huge, considering freelance work can be found in almost any industry on the planet.

While some of this stems from the brand name, a majority of it comes down to the features and capabilities of Google Calendar.

Plenty of people might disagree, but Google Calendar trumps much of the competition simply because of its vast integrations with other Google products.

Due to this, the use cases for Google Calendar are quite vast when compared to similar services.

No application remains in the same market position forever.

Google Calendar could rise to the top, or a newcomer could entirely trump its share of the market.

Regardless of which way it actually pans out, Google Calendar will always be a dominant force in this particular market segment.

(Zipdo)

13. Customers by Company Size

While plenty of individuals use Google Calendar, the platform’s growth is fueled largely by organizations.

We can assume that this is because organizations are more likely to pay for a subscription to Google Workspace, which includes Google Calendar.

Nevertheless, it’s interesting to see the different sizes of companies that utilize Google Calendar on a daily basis.

From an overview perspective, it looks like smaller companies make up a majority of this demographic. 

Out of 356,181 companies, 181,700 have zero to nine employees.

The chart below breaks down the total number of companies using Google Calendar by employee count.

Once organizations reach a certain size, internal communications, and project management require a bit more work.

In some cases, Google Calendar hits a cap on how far it can assist a company.

However, there’s no doubt that the service offers more than enough for smaller businesses.

This isn’t to say bigger companies can’t manage just fine with Google Calendar, but you’ll find multiple reasons why they may use it less.

Even with everything Google Calendar is capable of, it’s still somewhat limited in the eyes of sizeable companies.

You might find this hard to grasp from an individual’s perspective, but having hundreds of employees requires multi-level project management systems.

(6Sense)

14. Google Calendar’s Customer Base by Industry

The primary industries that utilize Google Calendar are Education, Marketing, and General Training.

Considering the collaborative approach each of these requires, it makes sense why these industries would lean on Google Calendar to stay organized.

For a more detailed look, the chart below highlights several industries and the number of customers from those sectors that use Google Calendar.

These are merely some of the most relevant industries, but this list continues far beyond these few.

Google Calendar’s success is also found in its broad usability across almost any industry you can think of.

Tack on top of its ongoing developments and integrations, and customers have many reasons to opt in.

Although each of the industries above is unique from the other, all of them have many different uses for a tool like Google Calendar.

Once again, it’s more than just keeping track of events and dates.

It’s all of the application integrations and additional services that bring customers in as well.

(6Sense)

15. A Consistently Growing User Base

Reviewing Google Calendar’s history on the market, it’s clear as day that the platform’s user base slowly but surely grew over time.

If you take a look at 2012, only 34% of digital calendar users were using Google Calendar.

Fast forward to 2019, and this number jumps up to 42%.

It might not seem like much, but you can only imagine where this number went during the height of Covid.

In fact, Google Trends highlighted that searches for “Google Calendar” increased drastically between April and May of 2020.

The future of Google Calendar is looking pretty safe.

Not only because of a loyal, growing user base but also due to the immense support from Alphabet and the surrounding Google product line.

There are a lot of resources behind Google Calendar, many of which are exclusive to the platform, giving it a leading edge over much of the competition.

You may never use the platform once in your life, but that doesn’t mean it won’t remain a dominant force in the digital calendar space.

(Zipdo)

Final Thoughts

Google Calendar has been running strong since its launch in 2006.

It’s almost entirely unrecognizable from what it was in its early days, but this has been evidently for the better.

Its user base has grown, and it has found numerous use cases in personal and professional settings.

We’re bound to see it continuously evolve over time and implement new integrations between other organizations and Google itself.

In this resource, we covered many unique Google Calendar statistics to provide you with an unfiltered look at the state of the platform.

Sources

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